Are you looking to maximize business leads? With all the competition for your marketing time and dollars, how do you determine the best ways to get those hot new leads you need for your business to reach the goals you have for it? Here are 5 tips to maximize business leads that will get you started on the right track, streamline your investment, and send new customers your way.
1. Start with a well thought out plan
If you just start throwing money at every ad person or opportunity that comes your way, you will run out of money quickly and likely have little to show for it. Think about who you want to reach and where they are likely to “hang out” in media terms before spending a penny. You would definitely not want to buy ad space in the traditional newspaper if you are trying to reach skydivers, who mostly hang out on social media sites such as Facebook and YouTube. Be strategic about matching your marketing plans with your audience hangouts to maximize business leads that are specific to your business
2. Add value
If you want someone to respond to your ad, make it worth their while to do so. Offering $1 off a product in your inventory is not likely to inspire most people to go out of their way to find your business and change their buying habits. Think about your target audiences and what would be worth it to them to take action? While savings on purchase are always popular, you can also offer value through free memberships to insider clubs, packaging products together to make them more appealing, providing information through white papers, or exclusive offers not available to the general public.
3. Partner with other businesses
What’s the easiest way to get your message to new audiences? Partner with another related business. By combining the reach of two mailing lists and marketing budgets, you instantly expand your own reach and create a synergy that can continue to send leads your way (and to your partner) for years to come, letting you maximize business leads for both your businesses.
4. Take advantage of “Earned Media”
While it’s simpler to just purchase ad space, sometimes the most effective advertising is not advertising at all. Press releases, feature stories, and active social media sites give you the opportunity to tell your story and show the value of your brand, services, and products through a human perspective. Research shows that people are more likely to trust information from an unpaid media story than one that is paid to advertise. It takes time (which is a real cost), but it can really pay off with a new customer response.
5. Provide high-quality products and services
Ultimately, you can have the best ad campaigns and media coverage in the world, but if the products and services are not up to snuff, all your business will be of the one-and-done variety. To maximize business leads, remember that initial numbers don’t automatically convert to sales. Make sure that you can back up your company message with top quality service and products to create a big return customer base and even increase your outreach through great word of mouth from your happy customers.
Want even more tips to maximize business leads, develop effective business planning and increase returns and revenue for your own business? Contact us today for your FREE 90-minute consultation to see how an ActionCOACH can get your business booming!