Do you want to increase your customer base? Who doesn’t, right? The trick is figuring out the best, most cost-effective ways to get the greatest returns on your efforts. Here are 5 ways to increase your customer base – ways you can use again and again for continued returns.
Increase Visible Exposure
Brand recognition is powerful and we live in a visual world of shapes and colors that are constantly competing for our attention. Capitalize on visible exposure at every possible opportunity and it will soon increase the customer base while strengthening the brand. Don’t use generic shopping bags when it is possible to put a business logo and tagline on them. Give away beverage coasters, key chains, and coffee mugs that double as promotional items. Put up signs, buy uniforms with logos on them, or paint delivery vehicles with advertising messages. Look for every chance to come out from the shadows and be seen. The more a business is seen by potential customers, the greater the chance for that business to double its customer base in a short period of time.
Go Online and Drive Traffic to the Brick and Mortar Location
Websites are now a fact of life. If you don’t have one, you might as well not exist for much of today’s customer pool. Once you have one up and running, use it to get people into your real world business location. Give site visitors something valuable in exchange for their providing information about themselves. Concentrate on getting contact info or a commitment to pay a visit in person to an offline storefront or place of business. You can use a discount, contest entry, upgrade, free consultation or other item as an incentive. Make your incentives irresistible. What would make it worth a potential customer’s while to share personal information or make the effort involved in changing a habit to try your products or services instead of what they always use? Increase value added and increase your customer base.
Convert a Single Customer in Multiple Customers
One of the easiest ways to increase your customer base is to focus on the customers already in your database. This kind of conversion is often just as lucrative (and less expensive) than cold-calling those who have never stepped foot in the store. Introduce existing customers to new products and services. Upsell premium services. Each additional sale is just as good as a brand new customer.
Train and Support Employees to Improve Their Skills
Your employees come in contact with people every day, both inside and outside the business premises. Someone might be a potential customer when they walk in the door, but it takes a certain level of skill to convert them from visitors to paying customers. Employees might also run into potential customers in the course of daily life. By helping employees learn the skills needed to promote the business to those contacts, it is possible to capture additional new customers. Conventions, in-house training, certification classes, sales & marketing workshops – whatever the specific resources needed to stay on top of your industry and basic sales skills, the investment will pay off through their positive representation for your business through their own contacts and extended networks.
Use Radio, TV and Newspaper Advertising
While there is an undeniable trend toward online marketing for most businesses today, some audience are still found through traditional media outlets. While more expensive than social media, consider the returns if your target audience is more likely to be found through offline media. Neighborhood newspapers, classified ads, specialty magazines, radio and television, city newspapers and even flyers can all be used to positive effect in advertising your business – and increase your customer base. The key is careful consideration of the audiences for each – will they position your business to be seen by your desired customer base? If the answer is yes, this is an investment, not an expense.
Looking for more ways to increase your customer base? Let ActionCOACH help you maximize your returns with a solid plan for your business. Contact us today for a FREE 90-minute consultation for your business with a certified ActionCOACH.