All posts by Cathey Stamps

What Your Brand Is (and Why it Matters)

what your brand is actioncoach alliance business coaching denverWhat’s the difference between a business and a brand? Recognizability, differentiation, customer expectations, trust and ultimately, sales – that’s what. There are hundreds of thousands of businesses that make a living by keeping it small, just doing the basics every day and watching the clock. If that’s what you want for your business, then keep right on doing it that way. If you want to grow your business, you need to think about what your brand is and why it matters.
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Customer Retention in 5 Easy Steps

Alliance Business Coaching Denver Customer Retention ActioncoachYou know the importance of customer retention for the growth of your business, but how do you make that happen?  Business owners who identify and value customer retention are often the ones who survive in the hard economic times and thrive in the good ones – all thanks to a customer base they can count on. Here are 5 strategies to help you create and implement effective customer retention.
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