So you’re ready to create or expand your business team. How do you make sure your ads attract the right people to create your dream team and move your business to the next level? These 17 steps for writing killer team recruitment ads will help you reach – and engage – the very people you want to recruit.
As you consider the initial copy you will be writing, there are three main things to keep in mind before your get to the actual writing steps. First, ask yourself how to target your ad to the people you are trying to reach. Where do they get their information? What are their interests? What are their ages? These questions will save you time, effort and money by weeding out inefficient ad delivery platforms and getting right to the people you want to have applying for your team.
Secondly, think about what will make them respond. What motivates the types of people you want to recruit? Is it a flexible work schedule or bonuses tied to performance? Is it a cool company culture or the opportunity to be challenged and creative in the work? This is the perfect place to begin connecting with with the types of people who will fit with your business and be happy working with you.
Last, but not least, think about the best way to communicate this information to them through your ad copy. Are your target recruits more likely to respond to serious ads or tongue-in-cheek humor? Presentation means a lot, especially in terms of what catches someone’s eye, especially with all the competition out there for the best talent.
Now that you have these considerations addressed, here are the 17 steps for writing killer team recruitment ads that will help you engage with your target groups.
- Be specific
People want to know the facts. Be sure to give them to your readers.
- Be exciting
Make this job sound like the amazing opportunity it is – not boring or overwhelming.. Who wants to apply for that?
- Focus on the benefits of the job
People want to know what’s in it for them. Tell them – and don’t forget the seemingly little things like Casual Friday, exciting projects, opportunities for creativity, time off policies, benefits packages, and even donuts in the break room. Sometimes it’s the little things that seal the deal in someone’s mind.
- Write the way you speak
Let them know they are being recruited by a real person, not a dictionary or English teach (unless you are looking for English teachers, of course).
- Write in the present tense
- Keep it simple
Too many words and too much information are like pointing someone down the rabbit hole. You will definitely lose them in the process. See step 1.
- Follow the AIDA formula
AIDA stands for Attention, Interest, Desire and Action. Common sense tells you that your ad has to attract the attention of your readers, make them interested enough to read further, build their desire to the point of taking action, and get them to apply.
- Be credible
No slick deals or ambiguous promises. Tell people who you are and let your reputation carry the day.
- Include a good headline
This is your first impression, so make it count. Interestingly, longer headlines that are easy to understand tend to work better than short ones.
- Make the headline a question
Questions seem to catch the imagination and attention of readers more than any other approach.
- Include an element of curiosity
Add something to make them want to know more.
- Qualify the reader
Use this opportunity to say exactly what you are looking for in an applicant, from attitude and work ethic to technical skills and experience.
- Use words your reader can relate to
If you work in a field that uses specific jargon, don’t be afraid to use it if appropriate. Don’t use a lot of big, formal words when simple will do.
- Get to the point as soon as possible
Sadly, attention spans are getting shorter by the year. Make your pitch early in the text.
- Keep your sentences short
See Step 14
- Include a call to action
Never underestimate the power of guidance in a call to action. Once you give the readers the information, tell them what to do with it.
- Include contact details
Many a great ad has been sunk by the omission of contact details. While it sounds like a no-brainer (and it is), it is sometimes easy to get caught up in the beauty of your content and forget the basics – like how to actually apply for the job!
Follow these 17 steps for writing killer team recruitment ads and watch the quality of your applicant pool rise. From there it is only a short step to creating the team of your dreams for your business.
Want more tips and tools for team building? Contact us today for a FREE 90-minute consultation for your business with a certified ActionCOACH from Alliance Business Coaching. We take businesses from striving to thriving. Let us do that for you.
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